IRA GOULD biography
Ira Gould is a seasoned lawyer, businessman, and consultant with an extensive track record of significant representations across a wide range of legal areas. He built a distinguished career as a civil litigation and trial attorney, earning a reputation as a formidable courtroom strategist. Specializing in construction law and litigation, he became known for his sharp advocacy skills and deep understanding of persuasion and messaging in both legal and business contexts.
Before transitioning to business and entrepreneurial ventures, Ira had decades of success in high-stakes litigation. He will be serving as General Counsel for a startup company he co-founded - Cercrete Global Solutions.
Ira will serve in this capacity through a streamlined law practice. He will also take on select cases of personal interest, which he believes impact the nation’s health and welfare.
Legal Career
Ira earned his Bachelor of Arts from Rutgers University, majoring in American History with a minor in Education, while playing varsity lightweight football and earning ECAC All-League honors. He received his Juris Doctor, with honors, from the University of Illinois Chicago School of Law (formerly John Marshall Law School), graduating second in his class and serving as Editor-in-Chief of the Law Review.
After law school, Ira clerked for a U.S. District Court Judge in Chicago before joining a boutique corporate and litigation firm, where he became a litigation and construction law partner. Six years later, he joined Holleb & Coff as an equity partner, becoming the 15th attorney at the rapidly growing firm, which expanded to 130 attorneys. During his 17-year tenure at the firm, he chaired the Litigation & Trial Department for many years and led the Construction Law Group throughout his time there. He later served as Senior Litigation Counsel at Greenberg Traurig, a global law firm, and went on to establish his own boutique litigation practice.
Throughout his legal career, Ira successfully represented large corporations and high-net-worth individuals in federal and state courts, handling complex matters across various industries. His litigation experience encompasses a wide range of areas, including construction claims, fraud, RICO and bad faith claims, breach of contract, bankruptcy creditors' rights, partnerships, real estate disputes, music copyright infringement, and insurance litigation. He has also litigated numerous complex arbitration cases with the American Arbitration Association, and been involved with many alternative dispute resolution proceedings and mediations. Ira also has a great deal of experience with appellate advocacy.
He is widely regarded for his exceptional legal writing skills. Ira has substantial experience negotiating and drafting business and transactional contracts, especially in the construction industry.
Ira has litigated numerous complex arbitration cases with the American Arbitration Association and played a key role in alternative dispute resolution proceedings and business mediations. He has written extensively on construction and real estate industries, contributing a chapter to a national construction law treatise and authoring numerous articles. He has been a featured speaker at professional and trade association seminars on construction law, litigation strategy, and trial technique, and was an active member of the Chicago Bar Association’s Construction Law Committee
Cercrete Global Solutions
Ira is the Co-Founder and General Counsel for a bold new player in sustainable construction: Cercrete Global Solutions (CGS).
Jeff Selph is the Founder, CEO, and Director of Technology. He is the inventor of the advanced technology behind the revolutionary new magnesium-phosphate ceramic cement product that the company will manufacture and sell.
Headquartered in Chicago with planned international offices in the Dominican Republic and Morocco, CGS is set to revolutionize the $400+ billion global cement industry with Cercrete — a ceramic magnesium phosphate-based material that outperforms traditional cement in strength, durability, resilience, and sustainability in many applications. It dramatically reduces the CO₂ footprint typically left behind. Cercrete doesn’t just meet industry standards — it redefines them.
Cercrete Changes Everything
Rigorous independent testing and real-world applications have shown that Cercrete is:
• 3x stronger than Portland cement
• Wind resistant — proven to be able to withstand hurricanes, tornadoes, most earthquakes, and floods
• Fireproof, able to resist wildfires; waterproof, and mold-resistant
• Saltwater impervious — ideal for coastal infrastructure
• Fast-setting — cures in just one hour vs 24 hours for ordinary cement, saving time and labor costs
• Safe for hazardous containment — including nuclear and toxic waste sites, where conventional cement fails
Applications That Span Industries
CGS will design, manufacture, sell, and license Cercrete globally across a wide range of uses and applications:
• Traditional and prefabricated housing
• Commercial and industrial construction
• Roads, highways, and bridges
• Viaducts, dams, seawalls, and airport runways
• Infrastructure repair and reinforcement
• Non-structural pre-cast products
• Concrete waterproofing and fireproofing
• Oil and gas well capping
• Hazardous waste containment, including nuclear sites
• The repair of many of these, as well
The company has also developed a unique and proprietary prefabricated panel and wall system that leverages Cercrete’s superior strength and durability—offering a next-generation solution for housing and building projects worldwide.
Built for Impact and Scale
Cercrete meets an urgent global demand -- the world builds with cement, everywhere, every day. Through strategic licensing and joint ventures already in motion, CGS is positioned to lead the ceramic cement revolution as demand accelerates.
With a world-class management team, a strong pipeline of sales and project opportunities domestically and in different countries, a long reach into the domestic and global marketplace, CGS projects revenue to exceed $1.5 billion within seven years—with exponential growth to follow. CGS is more than just a business.
We are committed to improving the economies where we are present, being involved with humanitarian projects, and reshaping how we build, live, and protect the planet.